Mastering Professional Persona On Social Media

How personal is too personal on social media? When it comes to personal accounts post away at your own discretion. When it comes to your business account centered around a brand on social media you'll want to be careful about getting too personal.

You want to be seen an the expert of your craft. This is why you maintain a business account and have cultivated a distinct following that is exclusively interested in your professional endeavors. If you delve too deeply into your personal life, especially if it lacks any relevance to your business, you may notice your following plateauing or even dwindling.

This is important in our very own marketing strategy for Yancey Social. Here are a couple of examples of how we get personal without getting too personal and keeping it “business personal”. This is what we mean:

1. From time to time, you'll come across posts from us featuring photos of founders fur-son, Rocky. We've seamlessly incorporated Rocky into the Yancey Social brand, humorously portraying him as the "Worst Office Assistant" to add a lighthearted touch to our content.

2. You've undoubtedly seen numerous stories from us centered around a cup of coffee. We don't just focus on the coffee itself; we infuse it with a caption to tie it into our work such as, "Energizing our workday one cup at a time."

So, as you embark on your social media journey, share your story, add those personal touches, but always with relevance in mind. Your followers are more likely to connect with a real person behind the brand, not just a logo. Let authenticity guide your strategy, and watch your community thrive.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Need some guidance on your content strategy? Let’s talk.